Who wants to learn the latest in B2B event models and revenue strategies? Events continue to be a hot commodity in niche media, especially for B2B and Association publishers. Finding fresh ways to inspire, inform, and engage your customers or membership is Read More
Don’t assume a membership is for you. Hey, what? Look, we love memberships, and so do many companies across media, events, retail, business services, and so on. But implementing a membership simply because it’s trendy, without doing any analysis, runs completely counter to what we stand Read More
“Motivation gets you started, habit keeps you going.” –Jim Ryun Successful salespeople find ways to stay motivated. But what about developing good habits? You know, a tendency or practice that’s actually hard to give up. In my sales workshops, I teach sales Read More
As a Niche Publisher, you know you need a solid digital revenue plan that can adapt to changes in technology and market opportunities, plus will ensure company growth, drive revenue, and put you in proactive mode. So how do you sort it Read More
Your website is the center of your digital publishing universe, promoting your brand 24/7. It’s where your devoted audience follows and engages with you, and new leads find you. But the work week is crazy, deadlines are looming and website renovation projects Read More
In the Oscar-winning documentary, “Free Solo”, climber Alex Honnold incredibly scales El Capitan in Yosemite. There was no straight path. It was crooked, jagged and looked insane. Sometimes the niche media business can seem like that–no clear path. Every publisher can tell us Read More
We tried something new at our 2019 Super Niche event a couple of weeks ago, and it was awesome. The inaugural Women in Publishing Summit kicked off on Monday March 18th to a sold out room of smart publishing peeps: young women Read More
