Your website is the center of your digital publishing universe, promoting your brand 24/7. It’s where your devoted audience follows and engages with you, and new leads find you. But the work week is crazy, deadlines are looming and website renovation projects Read More
Paywalls are everywhere right now. Whether it’s the successful pioneers and veterans, or the new kids on the block, everybody is talking about them, considering them, or building them. That, and the membership model, which may or may not involve a paywall, Read More
There was a time in digital media operations where an impression was, simply put, an impression. It was straightforward, but incomplete. It couldn’t address questions that we’ve since come to associate with impression quality – how long was the ad seen? Was Read More
Usually when I start a sentence with “Google has changed their rules,” I hear a lot of moans and groans. That’s because rule changes often mean loss of traffic and the need to correct course. Not in this case. The tech giant Read More
