Expand the Brand: 7 Tips for Successful Niche Event Marketing

Events can be a significant revenue stream for niche publishers. An event is an opportunity to expand your brand, create new lucrative partnerships, even discover new untapped vertical niches. But launching and marketing an event is not for sissies! It’s all about pre-planning and setting the right tone from the start. Here are 7 tips for successful event marketing: Market your […]

Social Media Tactics for Reach and Conversion!

Whether you have a team of social media editors, an entire marketing department or you are just doing it yourself, getting the most value for time spent on social media is critical to your media business. But do you wonder if your social media efforts (blog posts, tweets, etc) are shouting into the void? Is your niche audience engaged with you enough to convert? Mana Ionescu (President of […]

Digital Revenue: Updates You Need to Know Right Now!

The digital space changes so fast! It’s hard to keep up with so many new tools, distribution platforms, software. So while you’re trying to decide what fits your audience and online revenue budgets, we try to keep up on the latest digital news for niche publishers. Here’s what’s new: a recent study on measuring digital “strength”, lessons from mega-media’s big moves, programmatic trends and a new (ahem, yes again) ad […]

What Should Niche Publishers Charge for Creative Marketing Services?

Chances are you’ve heard about it and thought about it too. A growing number of publishers are offering creative marketing services to diversify their revenue model –and it makes sense. With so many ad dollars moving to Google and Facebook, who wouldn’t pursue it? While some businesses already outsource their marketing work to agencies, many businesses don’t. The reality is […]

Seize the Micro-Moment!

Mobile devices are now a huge, huge influence in customer interaction and engagement. Thanks to constant advancements in technology, the purchase process has become “a mobile customer journey.” Consumers just start tapping their smart phones when they need something. They move from an “I want more information” stage to an “I want to buy” stage in literally seconds. So how can publishers make an effective impact? By paying close attention to the […]

Try This 3-Tiered Model to Jumpstart a Native Ad Program

Native advertising has become wildly popular – but mostly for social media giants such as Facebook. eMarketer forecasts that spending on native digital display ads will grow 36% in 2017 to surpass $22 billion – with social platforms accounting for about 84% of that spending. For niche publishers, establishing profitable and sustainable native ad programs has never been more challenging. […]

Website Conversions: Make Changes Now to Make the Biggest Impact!

  Is your website doing enough to convert your visitors into leads, customers…and revenue? Are you answering audience questions and responding quickly to your market’s need for information? Is your information the BEST? We asked Andy Crestodina (Co-Founder & Strategic Director, Orbit Media) why the right content matters and what optimization strategies niche publishers should be focusing on now:  Why is the right content […]