Events can be a significant revenue stream for niche publishers. An event is an opportunity to expand your brand, create new lucrative partnerships, even discover new untapped vertical niches. But launching and marketing an event is not for sissies! It’s all about pre-planning and setting the right tone from the start. Here are 7 tips for successful event marketing: Market your […]
Whether you have a team of social media editors, an entire marketing department or you are just doing it yourself, getting the most value for time spent on social media is critical to your media business. But do you wonder if your social media efforts (blog posts, tweets, etc) are shouting into the void? Is your niche audience engaged with you enough to convert? Mana Ionescu (President of […]
Chances are you’ve heard about it and thought about it too. A growing number of publishers are offering creative marketing services to diversify their revenue model –and it makes sense. With so many ad dollars moving to Google and Facebook, who wouldn’t pursue it? While some businesses already outsource their marketing work to agencies, many businesses don’t. The reality is […]
Mobile devices are now a huge, huge influence in customer interaction and engagement. Thanks to constant advancements in technology, the purchase process has become “a mobile customer journey.” Consumers just start tapping their smart phones when they need something. They move from an “I want more information” stage to an “I want to buy” stage in literally seconds. So how can publishers make an effective impact? By paying close attention to the […]
Is your website doing enough to convert your visitors into leads, customers…and revenue? Are you answering audience questions and responding quickly to your market’s need for information? Is your information the BEST? We asked Andy Crestodina (Co-Founder & Strategic Director, Orbit Media) why the right content matters and what optimization strategies niche publishers should be focusing on now: Why is the right content […]
