We’re not too far off from next year’s revenue strategy, budgeting and growth planning. So what ARE the big questions niche media companies should contemplate as they look toward a successful 2018? And more importantly, what are the solutions that will work best for YOUR business? Generate more revenue, look for ways the competition missed, and focus on customer experience. We asked some […]
Eight years ago, when I first started Prime Publishing LLC , I hired one editor. Today we have almost 50 editors working for us full-time. Their goal is to create great content every day that our readers enjoy. So many people always ask me – how do you hire the best editors? There is no one perfect method. Hiring is not […]
As a publisher, your niche audience data is a potential gold mine. But how much can you slice the audience pie? The last thing you want to do is dilute names, response, and revenue. What are the best ways to keep your most valuable asset – your list – opted-in and engaged? These are the questions that keep Melissa Chowning, Audience Development Superstar, up at night. We asked her to […]
We say it all the time: It’s not a print vs digital question anymore. It’s both. The key is finding the right combination of distribution channels for your niched out content. And even though the spotlight these days is in the digital space, most everyone is still figuring out how to make more money from it. Print continues to be an influential and effective component of magazine […]
The new media landscape defines success by the reinvention of your business model, the constant development of revenue streams and determining the right distribution mix for your devoted audience. And that’s before you think about growth! Does your growth plan include a new magazine launch? At the Niche CEO Summit a couple months ago, Mark Hintz, CEO of Sovereign Homestead Publishing, talked to publishers about taking advantage of […]
