It seems like I fight an uphill battle with a handful of my clients who think print is dead.
I include print advertising, among many other things, in their proposal every year and then spend an hour explaining to them why keeping some presence in print in their media mix is a must.
They argue that print ads aren’t trackable, they don’t generate leads, it costs a fortune to design and place them, and no one under the age of 50 will ever see them.
The truth of the matter is that print ads are a very valuable part of almost every campaign. Those who follow my blog posts know that I am a big advocate of a fully integrated advertising campaign that spreads the message to just about every medium a consumer could see it. That’s called finding the buyer where they live. Print is an integral part of that strategy.
Ironically, the benefits of print are more relevant today than ever. Here’s some of the reasons why:
Our print magazines are our brand. Adding value with print ads is a unique and visible perk. Think inside the box for your magazine. Then make an offer your advertisers can’t refuse.
And check out one of my previous posts: What Happens When Your Clients Only Want to Buy Digital
More about Nancy: Nancy has been in advertising sales and publishing management since 1980, starting her career with oil & gas B2B magazines then moving to aviation and aerospace in 1986. She is currently the Associate Publisher at AIN Publications, home to titles Aviation International News, Business Jet Traveler, Convention News, Airshow News and a dozen or so digital platforms. She attributes her success in advertising sales to the relationships she forges with advertisers by providing them honest recommendations and solid market data.
Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.