January 1st is a fresh start date for most folks. But for me, fall always signals that “new beginnings” feeling. I may not have a new Star Wars lunch box anymore… But my pencils are sharpened, and I’m ready to take notes Read More
Events are likely one of the biggest revenue drivers (and if they’re not, they should be!) Everyone knows, the more people you get to your event – the BIGGER the revenue it delivers. When it comes to marketing your events, your email Read More
Find out how one niche publisher is using a new Honors Awards Program to connect with readers in a new way while also increasing their revenue by 10%.
Every publisher knows that developing revenue from either the reader or advertiser side of the equation is critical for your growth as a niche publication. You must be flexible and adaptive to the quickly, ever-changing landscape of technology and market opportunities. Here Read More
Looking for ways to monetize your content? Think outside the “repurpose box” with these top 10 ideas pulled from the Niche Stash o’ Awesome! 1. Spread out your content! Don’t publish all of your magazine’s content online at the beginning of Read More
We just left our most recent CEO Summit in Denver, and TONS of “Million-Dollar” revenue ideas fill our notebooks! Scott Jamieson showed us how they’ve taken two of their most popular titles and leveraged reader interest to start a brand new niche Read More
I often encounter advertisers who think digital advertising is less expensive than print. Then I spend some time explaining how it’s not an “either-or” mindset. A combination of print and digital works best and drives your highest ROI. I show advertisers that using both traditional Read More
Launching and maintaining a successful podcast takes guts and gusto. You have to build your own audience, then increase listener share– all while driving profitability. But fear not. While most podcasters fade away in the first year, the successful ones are making Read More
Media companies have figured out that in order to sustain a healthy business model, it’s all about distributing their unique, niched-out content through various channels. This includes print, digital, webinars, videos, podcasts, social media and more. As niche publishers, how do you best manage Read More
Hey Niche Publishers! Who would like to add $378K to their annual revenue? Rachel Winner-Eberhardt, Advertising Director of Pittsburgh Magazine, posed just this question to attendees at our Super Niche event in Nashville in March. She shared tips on how her magazine Read More
