We just left our most recent CEO Summit in Denver, and TONS of “Million-Dollar” revenue ideas fill our notebooks! Scott Jamieson showed us how they’ve taken two of their most popular titles and leveraged reader interest to start a brand new niche Read More
I have a number of business quotes I’ve found to be true that I live by and share in my ad sales training. One of my favorites is, “Always be looking for repeatable patterns of sales success.” That advice most definitely applies Read More
I often encounter advertisers who think digital advertising is less expensive than print. Then I spend some time explaining how it’s not an “either-or” mindset. A combination of print and digital works best and drives your highest ROI. I show advertisers that using both traditional Read More
“Motivation gets you started, habit keeps you going.” –Jim Ryun Successful salespeople find ways to stay motivated. But what about developing good habits? You know, a tendency or practice that’s actually hard to give up. In my sales workshops, I teach sales Read More
Last year, sales superstar, Christopher Ware, wrote a post about ways that salespeople can excel in the Party Bantersphere. Below are some of Christopher’s keen insights, so you can brush up before the invites come rushing in. How to work a room Read More
Everyone in media sales knows this– it’s incredibly tough to get meetings with potential advertisers today. Is there some magic formula to reel them in? No. The key to generating new business is to perfect your prospecting process. (Say that fast 3x!) Read More
Print can be a tough sell to those prospects who say, “We only do digital”. But fear not! There are ways to overcome that obstacle. It all starts by telling your print story. How do you do that? Start by emphasizing the direct Read More
The next installment of our Million Dollar Idea series comes from niche publisher Jeff Peterson of Peterson Publications. (His media company currently publishes 9 titles, 5 directories and 2 guides.) Publisher: Jeff Peterson, Peterson Publications, Topeka, KS Magazines: Plastics Business and 8 Read More
The Niche CEO Summit, held in Phoenix last month, was packed with growth strategies from niche publishing CEOs nationwide and in all markets. We’re sharing the best ideas with you in our new Million Dollar Idea feature. (Past installments: event revenue and Read More
It’s essential to the growth of every niche publisher’s business to create original and effective ways to capture new leads. It’s all about finding the right balance between satisfying your advertisers’ demands for quality leads without burning out your own targeted list. Read More
