Are you gazing out the window at the fall colors, (or thinking about your favorite football team) instead of paying attention to all your unanswered emails? What about all the follow-ups? If you want to have stellar ad sales in 2019, think Read More
Even if you “own” your niche market, there is (or likely will be) competition. And though the other guys can push your content and team to be the best, it can also be a big thorn in your side when budgets are tight Read More
People often behave differently than they say they will. Survey question: Would you buy this (product)? Customer answer: Yes. Actual behavior when product comes out: Didn’t buy it. Sometimes people have an idealized vision of who they are or what they want. Read More
I often speak about how to magically transform your content and audience into digital membership revenue. At the end of the talks, the most frequent question I get is “what is the difference between a paywall (or subscription) and a membership? So what’s Read More
Niche events are a hot revenue stream and everyone’s doing it. But how do you ensure you stand out from the other events in your market? Does your niche event have a WOW Factor? Does it have that special something that makes Read More
So you’re considering selling your media business. Or maybe buying new media properties. Is it a sure thing that it will be a long, bumpy ride? Are there ways to prepare yourself and your company now that can make a difference? We Read More
In ad sales trainings, I am always asked for great stats that my students can share with their clients. I normally ask…Why? And did you know that many people will be more confused after a stat than before? The thing about statistics Read More
There was a time in digital media operations where an impression was, simply put, an impression. It was straightforward, but incomplete. It couldn’t address questions that we’ve since come to associate with impression quality – how long was the ad seen? Was Read More
So you’ve mostly been a print publisher up until now. Maybe you’ve added a couple new revenue streams like a special edition book and a sponsored event or two. You know it’s time to really put some focus on digital ad sales. Read More
With so many competing events out there, is it a great time to launch or grow events? How can you be sure that your audience will attend your event? Attendees are critical to driving revenue, whether through paid tickets or by pushing Read More
