With so many competing events out there, is it a great time to launch or grow events? How can you be sure that your audience will attend your event?
Attendees are critical to driving revenue, whether through paid tickets or by pushing sponsor sign up and renewals for next year. What’s the magic formula?
We interviewed Jennafer Ross, CEO of JR Global Events. She knows how to get butts in seats and has developed strategies to keep the attendance roster sold out. Here’s what she had to say:
“1 – Thinking outside the box – less about the way “it’s always done” and more about creating the “un-conference” setting.
2 – Less is more – and keep it simple – overcomplicated and overdone is just plain overwhelming for anyone. -Simple, precise and clear communication is key.
Editor’s note: Jennafer Ross is a keynote speaker and will be leading the session, Blow the Doors Off! New Ways to Max Attendance (& Drive Revenue) in Event Strategy at the Niche CEO Summit, Dec 4-5 in Phoenix.
More about Jennafer: Jennafer Ross is the Founder & CEO of JR Global Events. She has planned and executed thousands of meetings and events, from 10-person executive incentive programs to 10,000-person community events. She has extensive experience working with a wide variety of clients to determine an event’s strategic goals; create budgets; manage the venue selection process, and negotiate pricing. She is a 2018 Smart Meetings Award Winner: 100 Inspiring Women in Meetings.
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