As a Niche Publisher, you know you need a solid digital revenue plan that can adapt to changes in technology and market opportunities, plus will ensure company growth, drive revenue, and put you in proactive mode. So how do you sort it Read More
Your website is the center of your digital publishing universe, promoting your brand 24/7. It’s where your devoted audience follows and engages with you, and new leads find you. But the work week is crazy, deadlines are looming and website renovation projects Read More
In the Oscar-winning documentary, “Free Solo”, climber Alex Honnold incredibly scales El Capitan in Yosemite. There was no straight path. It was crooked, jagged and looked insane. Sometimes the niche media business can seem like that–no clear path. Every publisher can tell us Read More
We tried something new at our 2019 Super Niche event a couple of weeks ago, and it was awesome. The inaugural Women in Publishing Summit kicked off on Monday March 18th to a sold out room of smart publishing peeps: young women Read More
Storytelling in micro-moments. We know video is a hot trend these days but let’s pay attention to the meteoric rise. (Maybe explosion is a better word.) According to Cisco, 82% of internet traffic will be through video by 2021. Video can no longer Read More
Technological disruptions and advances over the last several years have resulted in publishers redefining what they do— from “just” a publishing magazine(s) to becoming a niche media brand. Fortunately, publishing’s blend of creativity, editorial, marketing and business management is ideal prep for Read More
Ready for an amazing stat? Audiences retain 95% of a message when they watch it in a video, webinar or broadcast. No wonder advertisers are demanding live content. Are you ready to sell these target audience placements? Jayme McKelvey, Director of Sales Read More
How do you turn an average customer into a brand evangelist? Creating a customer journey is more important than ever to ensure repeat revenue and audience growth. You have an amazing niche magazine and a devoted audience. And they are just waiting to interact, explore and Read More
Content is King! Bill Gates predicted that way back in 1996. Publishers no longer focus solely on a subscription-based model. They are now developing strategies to drive revenue with their in-demand, niche content. Creating that great content and then deciding how to Read More
Last year, sales superstar, Christopher Ware, wrote a post about ways that salespeople can excel in the Party Bantersphere. Below are some of Christopher’s keen insights, so you can brush up before the invites come rushing in. How to work a room Read More
