When you run a smallish media business, it’s often hard to see beyond the multiple day-to-day challenges, staffing issues, tons of meetings, emails and phone calls. Let’s not forget those looming publication deadlines either. Yet you can’t just live on hope. All publishers, large or Read More
Even if you aren’t thinking about selling your media business right this minute, it’s usually an important future consideration. Or maybe you’re thinking about selling just a part of your portfolio. You can never start preparing too soon! We checked in with some of our top Read More
You’re zipping through the sales meeting, plenty to report on, (which is great) and then glancing at your texts on your smart phone under the table because your sales manager is about to wrap it all up. Then all of a sudden she says, Read More
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Ok, we’ve made it through Valentine’s Day, President’s Day, St. Patrick’s Day, Spring Equinox and the Ides of March. Now let’s pause for today’s best idea ever for a proposed-holiday: National Niche Media Day! In the meantime, here are your headlines on what’s new in Read More
Have you cracked the ad sales hiring code yet? An inevitable topic at every one of our niche publisher roundtables is how to find top salespeople (and successfully retain them). We asked Sales Leader Stephanie Holland to talk about how to identify traits of great Read More
Publishers tell us they want practical, revenue-generating ideas to drive their niche media business forward. We’re here for you! Think about your online presence and what it can do for you. Your website is the center of your publishing universe. It’s where Read More
Carl Landau, Grand Poobah of Niche Media HQ, is a seasoned veteran in the niche event world and he’s seen it all–what to do, what not to do, and how to generate more revenue. He recently sat down with Magnificent Media’s Dave Reimherr for a podcast Read More
Your sales team is making their goals each month. But how well are they actually selling? Do your sales reps really understand your brand’s audience data and market share? And wait….are they really making their goals? We checked in with Associate Publisher Nancy O’Brien Read More
Dedicated niche audience? Check. Print side of the business super-successful? Check. But what about digital products? What’s your strategic plan for digital for the next 2-3 years? Transitioning from a sole focus on print to expanding into the digital space can be daunting, all while stretching Read More
