Dedicated niche audience? Check. Print side of the business super-successful? Check.
But what about digital products? What’s your strategic plan for digital for the next 2-3 years?
Transitioning from a sole focus on print to expanding into the digital space can be daunting, all while stretching budgets, staffing resources and still making sure you are serving the needs of your niche audience as well as you always have.
We checked in with CEO Gary Redmond, who publishes Construction Business Media and Architectural Products to learn more about the digital transition– one of the biggest challenges facing niche publishers today.
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.