Recalculating…….recalculating……..recalculating……. No, it’s not your GPS. Niche CEOs in both B2B and B2C gathered at the Niche CEO Summit in Washington DC last week to talk about how to transform their current revenue models. They discussed the latest ideas on strategy, growth and the Read More
Selling digital ad renewals to your customers may be easier than you think. First, realize you’re going to use a different approach than you use with new sales. Prompt follow-up with your customers after the campaign cycle is key.
Logos on signs and banners: If you do the same boring event sponsorship at each of your events year after year, don’t expect better results! Instead, think about developing creative sponsorships that drive attendance, give max exposure to the sponsor, and allow you to increase Read More
Are you still thinking podcasts are only for a younger demographic? Think again. Check out these stats from Quora.com: The future belongs to podcasts, with an estimated $534 million in ad spend by 2020! Listener share is growing too, with a jump Read More
Social Media Examiner (SME) recently published their 2017 Social Media Marketing Report to learn what businesses are doing effectively and what they want to do better, both in B2C and B2B. We read the 50-page report so we could share with our niche publishing audience. Read More
Events are hotter than ever, with publishers jumping on the bandwagon for this “easy” revenue channel. But this is not the field of dreams! You can’t just create an event and hope everyone shows up. There’s an art to finding the opportunities within your niche Read More
As you continually refine your media company’s digital strategy, there is always more to learn. How best to monetize social media and content? What are top ways to drive online ad revenue? The answers keep changing, adding to the confusion. Staying informed and ahead of Read More
Within this blog our constant mantra is The Power of Niche. It’s no surprise that the broader magazine publishing industry has taken notice of this fact and the steady revenue of niche brands. This also means mergers and acquisitions are on the rise, and that M&A is Read More
Hello Super Salesperson! We know how busy you are. Phone calls, emails, client meetings oh my! No worries, we’re here to keep you informed about what’s working, what’s not and what’s new in niche media ad sales and publishing. Take a break and get Read More
Online access, e-commerce, Google, Facebook, Pinterest, oh my! Advances in the digital space have profoundly changed B2C media forever. Readers can now instantly search, receive content, and talk with advertisers directly online – how does your brand’s expertise fit in? Dealing with Read More
