Online Revenue

Niche Publishing: Develop Paid Content Strategies That Rock!

Whoa! Could you be sitting on a gold mine but not taking full advantage of it? You know you have awesome content, with archives going back years. So how the heck do you kickstart a paid content program? We interviewed Rob Ristagno, Sterling Woods’ CEO (and Paid Read More

Ad Sales

Sell BIG with Customized, Fully-Integrated Ad Proposals

When you build a customized ad package in multiple channels, it not only serves your advertisers, but drives serious ad sales revenue. So what’s the best way to present these proposals for closing success? We consulted Nancy O’Brien, Associate Publisher of Aviation International Read More

Publishing Management

True Love: Niche Publishers + Custom Publishing

Doesn’t every niche publisher want to expand content revenue and audience reach? The perfect match is your niche audience and a nice portfolio of custom publishing products. So where do you start? We asked Michael Zivyak, President & Publisher of Sonoma Magazine at Sonoma Media Read More

Publishing Management

Niche Publishing: What CEOs Are Talking About

Andrew Davis, global motivational speaker and lunch keynote, recently challenged Niche CEO Summit publishers in the room: “Can you move your market? What trends can you inspire within your niche? More importantly, as a publisher, YOU do have the power to move your market Read More

Audience Development

Create Profitable Relationships with Your Audience

Here’s the cold, hard truth: Your paid audience revenue opportunities are only as good as your audience data strategy! Successful audience strategy requires the fine-tuned balance of a clean, up-to-date database combined with a solid understanding of how many times you can actually “hit up” your audience with Read More