I recently had the opportunity to be a judge for “Best E-newsletter.” Our panel looked for certain qualities immediately. Navigability, layout and creativity were a given. And if the entries didn’t also incorporate the key elements below, they were rejected. Harsh, but hey, your newsletter has to stand out in your readers’ inbox above all the others. First, do you have clearly defined goals for your e-newsletter? Is the primary goal lead-gen? […]
Doesn’t every niche publisher want to expand content revenue and audience reach? The perfect match is your niche audience and a nice portfolio of custom publishing products. So where do you start? We asked Michael Zivyak, President & Publisher of Sonoma Magazine at Sonoma Media Investments, to share some of his insights about custom publishing. If a publisher is thinking of starting […]
Here’s the cold, hard truth: Your paid audience revenue opportunities are only as good as your audience data strategy! Successful audience strategy requires the fine-tuned balance of a clean, up-to-date database combined with a solid understanding of how many times you can actually “hit up” your audience with your own products and advertiser campaigns. We interviewed upcoming Super Niche Event speaker Melissa Chowning, (CEO of Twenty-First Digital), […]
