Presenting proposals can be the easiest step to accomplish in the sales process. In fact, I often include a proposal when making a sales call, which saves time for me and my client. But when the client won’t commit, it’s time to start negotiating. So what are Read More
Whoa! Could you be sitting on a gold mine but not taking full advantage of it? You know you have awesome content, with archives going back years. So how the heck do you kickstart a paid content program? We interviewed Rob Ristagno, Sterling Woods’ CEO (and Paid Read More
When you build a customized ad package in multiple channels, it not only serves your advertisers, but drives serious ad sales revenue. So what’s the best way to present these proposals for closing success? We consulted Nancy O’Brien, Associate Publisher of Aviation International Read More
I recently had the opportunity to be a judge for “Best E-newsletter.” Our panel looked for certain qualities immediately. Navigability, layout and creativity were a given. And if the entries didn’t also incorporate the key elements below, they were rejected. Harsh, but hey, your newsletter has Read More
Doesn’t every niche publisher want to expand content revenue and audience reach? The perfect match is your niche audience and a nice portfolio of custom publishing products. So where do you start? We asked Michael Zivyak, President & Publisher of Sonoma Magazine at Sonoma Media Read More
Andrew Davis, global motivational speaker and lunch keynote, recently challenged Niche CEO Summit publishers in the room: “Can you move your market? What trends can you inspire within your niche? More importantly, as a publisher, YOU do have the power to move your market Read More
We know, we know. 2018 is The Year of Video. According to eMarketer, US programmatic digital video ad spending is on track to surpass $13 billion by 2019. Sure Facebook and YouTube numbers are a huge part of that, but there’s no Read More
Here’s the cold, hard truth: Your paid audience revenue opportunities are only as good as your audience data strategy! Successful audience strategy requires the fine-tuned balance of a clean, up-to-date database combined with a solid understanding of how many times you can actually “hit up” your audience with Read More
