The Best Ways to Find Top Salespeople

Have you cracked the ad sales hiring code yet? An inevitable topic at every one of our niche publisher roundtables is how to find top salespeople (and successfully retain them). We asked Sales Leader Stephanie Holland to talk about how to identify traits of great salespeople and where to find them outside normal HR channels. We also asked her to share some of […]

Revenue Growth: Choosing the Right Channel Mix, Digital Monetization, and More

As a successful niche publisher, developing a plan for smart growth for your media company means saying “No” to ideas that don’t fit your business model, and “Yes” to ideas that spur revenue growth and audience value. How can you choose wisely? We interviewed Ted Williams, founder/CEO of Charlotte Agenda, for insights on developing and monetizing audience by making the […]

Podcast: Host the Perfect Live Event!

Carl Landau, Grand Poobah of Niche Media HQ, is a seasoned veteran in the niche event world and he’s seen it all–what to do, what not to do, and how to generate more revenue. He recently sat down with Magnificent Media’s Dave Reimherr for a podcast about live event management for niche publishers. Carl talked about how to go from 3 sponsors at your first […]

Sales Management: Market share and forecasting for the win!

Your sales team is making their goals each month. But how well are they actually selling? Do your sales reps really understand your brand’s audience data and market share? And wait….are they really making their goals? We checked in with Associate Publisher Nancy O’Brien about ways to help your sales team understand and communicate to clients the power of your brand’s market […]

New Revenue Opportunities with E-commerce

Figuring out the best ways to monetize digital is a hot topic for niche publishers these days. Have you explored other product revenue opportunities out there for your online store? Don’t have one yet? E-commerce channels are super-creative revenue streams and can be one of the easiest ways to build audience, collect demographics and make money. We recently interviewed Meg Estevez, Vice President […]

Niche Talk: Publisher Strategy with CEO Gary Redmond

Dedicated niche audience? Check. Print side of the business super-successful? Check. But what about digital products? What’s your strategic plan for digital for the next 2-3 years? Transitioning from a sole focus on print to expanding into the digital space can be daunting, all while stretching budgets, staffing resources and still making sure you are serving the needs of your niche audience as well as […]

Niche Events: Transform (or Ditch) the Losers!

The definition of “proactive” is “controlling a situation by causing something to happen rather than responding to it after it has happened.” Are you truly proactive when it comes to managing the profitability of your events? Do you have events in your line-up that used to be successful and now have resulted in steadily declining profit margins every year? Should you shut down […]