Print remains one of the strongest channels for native and sponsored ad campaigns. Niche publishers have to think outside the box and get creative. Charles Warner, (CEO/Editor in Chief, Innovation & Tech Today) recently spoke at Super Niche in Louisville. He urged niche publishers Read More
Native advertising has become wildly popular – but mostly for social media giants such as Facebook. eMarketer estimates that spending on native digital display ads grew in 2017 to surpass $22 billion – with social platforms accounting for about 84% of that spending. For Read More
Maybe you’re sick of being asked about your 2018 resolutions, but note that research has proven they’re worthwhile: people who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly make resolutions. Let’s skip all Read More
Native advertising is a prime revenue opportunity for niche publishers, and shows significant growth every year. According to eMarketer, Native now makes up more than 50% of digital ad spending. And Business Insider has predicted that by 2021, 74% of all ads in the US market will be Read More
Everyone wants to learn more about new ways to drive online revenue. So we recently brought together the best digital media minds and 150 niche publishers for the Niche Digital Summit in Chicago. The event was jam-packed with hands-on strategy, tactics and insights to help media Read More
Native advertising has become wildly popular – but mostly for social media giants such as Facebook. eMarketer forecasts that spending on native digital display ads will grow 36% in 2017 to surpass $22 billion – with social platforms accounting for about 84% Read More
The rules of attention economics in the world of digital media have changed. Your audience is now banner-blind and ad-blocked. (Think attention span of a goldfish.) What can niche media companies do to attract and retain reader attention online? Since attention spans Read More
I recently had the opportunity to be a judge for an e-newsletter award. The panel looked for certain qualities immediately. Of course, navigability, layout and creativity were key elements. But it the entries didn’t also incorporate the 7 tips below, they were usually headed Read More
