Are you looking to find more success with your emails? Whether you’ve got an established email program or just dreaming of email nirvana, here are four tips to help your email efforts. 1. Get Permission There are a lot of ways Read More
Every year Social Media Examiner conducts a survey of 5,700 marketers to better understand how marketers are using social media to promote and grow their business. Here are 3 key trends from their 2018 Social Media Marketing Industry Report: And yes, it’s Read More
Keep reading if… you’d like to know how we use a simple marketing automation to generate sales. I spend a lot of time chatting with other folks in the B2B events and publishing world, and it’s striking just how many don’t employ Read More
Content Merchandising is a philosophy and methodology that is a crucial part of any sales and marketing program. A comprehensive Content Merchandising plan will attract potential buyers, reaffirm purchase or contract decisions and in general facilitate partnerships, rather than mere sales transactions Read More
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Finding the right prices for your event sponsorships can be as hard as finding a L.A. Dodger’s shirt in Carl’s closet. But it doesn’t have to be. A few years ago I Read More
Imagine for a moment you have been asked by your spouse to buy a yellow cake mix at the store. You walk down the aisle and you encounter ten variations on yellow cake. This is what you see: Lemon cake, pound cake, golden cake, Read More
Hard data on the benefits of social media as a sales tool has been hard to come by – until now. Jim Keenan, author of the new book The Rise of Social Salespeople, reports that salespeople who use social media outsell their peers Read More
Joe Pulizzi, author and founder of the Content Marketing Institute recently shared his success story with us. After Content Marketing World was held, there were at least two groups of people that the Content Marketing Institute (CMI) wanted to reach out to with Read More
