Joe Pulizzi, author and founder of the Content Marketing Institute recently shared his success story with us.
After Content Marketing World was held, there were at least two groups of people that the Content Marketing Institute (CMI) wanted to reach out to with an online video from the event:
1) Those who couldn’t be there in person
2) Those who attended but couldn’t attend all the sessions of interest.
And CMI knew they wanted their effort to pay for itself.
Now in their third year making show sessions available on a pay-to-view basis, CMI has hundreds of subscribers and have been turning a profit–since the very beginning.
Do you have a successful event every year but aren’t sure how to create additional revenue streams from the videos of the sessions and keynotes at the event? Then this podcast is for you.
Join event founder Joe Pulizzi for this webcast case study of Content Marketing World’s move to online video. Topics include:
- Making the case: plotting your business strategy for that first event
- The most important part of your online effort – the marketing plan
- How to price your content so people will buy
- Best practices for your online content – critical do’s and don’ts
- How to properly vet your online event provider and much more
View it now at nsp.performedia.com/tdi-cmi13
Here’s more event wisdom from Joe on some of our previous blog posts:
About to Launch a New Event? 5 Lessons From an Event Pro
How to Develop the Right Content Marketing Strategy For Your Event
More about Joe:
Joe Pulizzi is first and foremost a content marketing evangelist. He began using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2013.
CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. CMI also offers strategic consulting for enterprise brands such as AT&T, Petco, LinkedIn, SAP and many others. Joe has written a new book, Epic Content Marketing as well as co-authored two other books, Get Content, Get Customers and Managing Content Marketing.
About this blogger: Diana Landau is Content Wrangler for Niche Media HQ and Niche Event Nation. A former corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – launched this very blog– all about creating and marketing targeted events.
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