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Category: Audience Development

Audience Development, Publishing Management

Recap: 5 Ideas to Drive BIG Revenue

October 30, 2020ad sales, contests, Coronavirus, COVID-19, digital promotions, Generating Online Revenue, online revenue, promotions, sales, sales strategies

See how niche and enthusiast magazines continue to use promotions to deliver valuable results for advertisers – even during a pandemic.

Audience Development, Publishing Management

Fall Clean-Up for Better 2021 Audience Data Revenue!

October 21, 2020Audience data, data analysis for niche publishers, data for niche magazines, Monetizing Data for Niche Media Markets, reader data

Prepping and cleaning up now sets the stage for clean 2021 initiatives, and the best place to start is your audience database.

Ad Sales, Audience Development, Online Revenue, Sales

4 Magazine Success Stories During Covid-19

October 15, 2020ad sales, ad sales revenue, digital, digital ad sales, digital advertising, promotions, revenue, sales

When many publishers were seeing decrease in revenue and engagement, see how these magazines used promotions to drive success – even during a pandemic.

Audience Development, Event Management, Online Revenue, Sales

Music + Beer Podcast Brews Engagement with Bracket

August 5, 2020audience engagement, audience engagement for niche publications, bracket, case study, contests, digital engagement, email growth, list growth, promotions

Music + beer is always good in my book. But when you combine that with contests, you’ve got a winning campaign. The Music To My Beers podcast wanted to reach their audience on a deeper level, and with March bringing bracket fever, Read More

Audience Development, Event Management, Online Revenue, Sales

Music + Beer Podcast Brews Engagement with Bracket

August 4, 2020March 26, 2021audience engagement, audience engagement for niche publications, bracket, case study, contests, digital engagement, email growth, list growth, promotions

Music + beer is always good in my book. But when you combine that with contests, you’ve got a winning campaign. The Music To My Beers podcast wanted to reach their audience on a deeper level, and with March bringing bracket fever, Read More

Audience Development, Event Management, Online Revenue, Sales

How a Magazine’s Bracket Engaged the Paper-Crafting Community

June 25, 2020March 27, 2021audience engagement, audience engagement for niche publications, case study, contests, digital engagement, email growth, list growth, promotions

When it comes to enticing a niche audience, we like to think we have all the great ideas. I mean, we’ve got the word niche in our name! But then we found this phenomenal bracket from the team at Creative Scrapbooker. Looking at a niche Read More

Audience Development, Event Management, Online Revenue, Sales

How a Magazine’s Bracket Engaged the Paper-Crafting Community

June 25, 2020audience engagement, audience engagement for niche publications, case study, contests, digital engagement, email growth, list growth, promotions

When it comes to enticing a niche audience, we like to think we have all the great ideas. I mean, we’ve got the word niche in our name! But then we found this phenomenal bracket from the team at Creative Scrapbooker. Looking Read More

Audience Development, Event Management, Online Revenue, Sales

Home Improvement Boom = Revenue Opportunity!

June 4, 2020March 27, 2021audience engagement, audience engagement for niche publications, case study, contests, digital engagement, digital revenue, email growth, list growth, promotions, revenue

Editor’s Note: We’re blasting back to the past for a revenue strategy that still works right now! Use sweepstakes to take advantage of COVID-related activity booms — target advertisers with unique promotions campaigns for new revenue, and build your audience list with Read More

Audience Development, Event Management, Online Revenue, Sales

Home Improvement Boom = Revenue Opportunity!

June 4, 2020audience engagement, audience engagement for niche publications, case study, contests, digital engagement, digital revenue, email growth, list growth, promotions, revenue

Editor’s Note: We’re blasting back to the past for a revenue strategy that still works right now! Use sweepstakes to take advantage of COVID-related activity booms — target advertisers with unique promotions campaigns for new revenue, and build your audience list with Read More

Ad Sales, Audience Development, Event Management, Marketing, Online Revenue, Publishing Management, Sales

And the Winner Is… 2020 Nichee Winners Announced!

May 13, 2020Digital Nichee Awards, magazine revenue, niche publishing management, niche publishing strategy, Nichee Awards, Nichee Magazine Awards, nichees, print revenue, publishing management, revenue ideas, Super Niche, Super Niche Media Event, Super Niche Media Event Super Niche Media Event

Earlier this week we walked down the virtual red carpet to watch the 2020 Nichee Awards. While the ceremony may have seemed a little different than years past, this was our biggest Nichee Awards EVER! Biggest Nichees Ever! To cover all the Read More

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