Audience Development

Recap: 5 Ideas to Drive BIG Revenue

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When COVID-19 hit, many publishers’ strategies and plans took a hit. But tons of niche and enthusiast magazines continue to use promotions to deliver valuable results for advertisers, when they need it most.

In this webinar, we’re joined by Liz Huff, Director of Affiliate Success at Second Street. She’ll share what these teams are doing to drive success – even during a pandemic.

 

Key Takeaways

1. National Sweepstakes

Second Street is providing six national sweepstakes – FREE – for all of our customers. These campaigns have big prizes, attract a large audience, and are ideal for selling to advertisers looking for a lot of branding, database growth, and lead-gen!

2. Ballots

Your Readers’ Choice or Best Of Ballot is a perfect opportunity to highlight your advertisers and generate great revenue. These campaigns ask your audience to vote for their favorite businesses in a range of industries. Run a citywide ballot campaign to generate huge revenue and audience engagement for both your newspaper and your advertisers.

3. Recurring Revenue

Now more than ever, it’s important to have consistent income all year long. This is one of the most efficient ways to sell. You sell the campaign one time, and you have checks coming in every month – freeing your sales team up to sell other sponsorships.

4. Advertiser Showcase

Pulling together multiple sweepstakes for multiple advertisers all under one roof gives these businesses all the benefits of a large campaign, while still providing them with the personalized lead-gen results they’re looking for. Maximizing your advertiser’s experience and your revenue.

5. Lead-Gen Campaigns

Your advertisers need leads. Creating a campaign optimized to deliver quality leads will establish your credibility with an advertiser. When they’re confident in your abilities, they’ll be eager to continue to work with you on future campaigns.

6. Holidays! 

This is normally the biggest spending season of the year, but the 2020 holiday season looks a bit different. Promotions are a great way to help advertisers retain and grow their business this season. Whether they’re trying to tell people about their new pandemic-friendly services (curbside pickup, online ordering, etc.) or just looking to stay top-of-mind, promotions deliver results.

 

Skim the Slides

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Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.

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