Audience growth is the mile-by-mile marathon that makes all things possible with your business – New Advertisers, New Revenue, New Markets – are all predicated on your ability to grow your audience. As media marketers, the team at January Spring has pulled Read More
What this is not: A blog post about overcoming failure that led to great success. What this is: A blog post about coping and getting back in the saddle after a failed launch. My business plan was solid. Client base was huge. Deliverable was Read More
Tear down those old, traditional database silos of print and digital. Think instead about an integrated audience database. An integrated database is far more useful to you when you connect the dots between website, events, podcasts, webinars, enewsletters, print, mobile, video and ALL your magazine’s other content platforms. The Read More
Here’s a fast fact: 50% of sales time is wasted on unproductive prospecting. (The B2B Lead) Now I know you probably already have a dedicated time within your daily schedule for active prospecting. But are you as productive as you could be? Read More
Online conversion is often the largest immediate opportunity for publishers to improve their online businesses. Why? Most media websites are focused on eyeballs, because under the advertising model, publishers get paid every time someone clicks on anything. It doesn’t matter what the Read More
Print remains one of the strongest channels for native and sponsored ad campaigns. Niche publishers have to think outside the box and get creative. Charles Warner, (CEO/Editor in Chief, Innovation & Tech Today) recently spoke at Super Niche in Louisville. He urged niche publishers Read More
Whether you are a City & Regional, Consumer or B2B publisher, finding ways to expand your subscriber base is a top priority. You already have the staff in place and a gold mine of content. But are you doing a great job Read More
Every publisher knows quizzes are highly engaging to readers. But a smart few publishers are using quizzes as products for advertisers. Believe it or not quizzes can drive serious revenue, along with providing deeper insights into your audience and building your list. Whether light and fun, Read More
British statesman John Morley hypothesized “Literature is the most seductive, the most deceiving, the most dangerous of professions”. For magazine publishers, there is an analogy with our love-hate relationship with newsstand channels. The one-size-fits-all distribution channel favors the largest of publishers and can Read More
We’ve tried all these things in attempts to grow our digital ad sales: Hire a “digital” sales person. Create packages that bundle print and digital. Restructure sales compensation plans to motivate more digital ad sales. Shoot more videos and create more email Read More
