Have you cracked the ad sales hiring code yet? An inevitable topic at every one of our niche publisher roundtables is how to find top salespeople (and successfully retain them). We asked Sales Leader Stephanie Holland to talk about how to identify traits of great Read More
The Wall Street Journal is about as opposite of niche media as it gets. But they took a break from articles such as “Kuwait Launches $8 Billion Bond Sale” and “CFO Moves: B&G Foods, Slack Technologies, Zscaler” to share some really solid Read More
Publishers tell us they want practical, revenue-generating ideas to drive their niche media business forward. We’re here for you! Think about your online presence and what it can do for you. Your website is the center of your publishing universe. It’s where Read More
As a successful niche publisher, developing a plan for smart growth for your media company means saying “No” to ideas that don’t fit your business model, and “Yes” to ideas that spur revenue growth and audience value. How can you choose wisely? Read More
Carl Landau, Grand Poobah of Niche Media HQ, is a seasoned veteran in the niche event world and he’s seen it all–what to do, what not to do, and how to generate more revenue. He recently sat down with Magnificent Media’s Dave Reimherr for a podcast Read More
Your sales team is making their goals each month. But how well are they actually selling? Do your sales reps really understand your brand’s audience data and market share? And wait….are they really making their goals? We checked in with Associate Publisher Nancy O’Brien Read More
Figuring out the best ways to monetize digital is a hot topic for niche publishers these days. Have you explored other product revenue opportunities out there for your online store? Don’t have one yet? E-commerce channels are super-creative revenue streams and can be one of Read More
Dedicated niche audience? Check. Print side of the business super-successful? Check. But what about digital products? What’s your strategic plan for digital for the next 2-3 years? Transitioning from a sole focus on print to expanding into the digital space can be daunting, all while stretching Read More
Growth means you need more ad sales managers. Sure it’s a good problem to have, but where do you find the good ones? Have you considered that your own sales team’s top performers could be ideal candidates?
The definition of “proactive” is “controlling a situation by causing something to happen rather than responding to it after it has happened.” Are you truly proactive when it comes to managing the profitability of your events? Do you have events in your line-up Read More