Niche-worthy News: 2017 Media Trends, Tips and More!

Who’s in, who’s not, and what happens now? No, we’re not talking about the new administration, we’re talking about where magazine publishing is headed. Here’s the latest news on the niche media industry, read on: Media trends in 2017 Facebook, Google, Niche and much in between. From MediaPost: How the media landscape will change in 2017 2017 Industry assessment We happen to think successful niche publishers today are […]

5 Sales Tips to Set You Apart From the Pack

The evolving market means that you, as a super salesperson, needs to be well-educated in how to best market content and create native advertising campaigns that will connect advertisers’ brands to your niche magazine audience. Not so easy! You already have the pressure of your sales goals. You are making monthly progress and talking to new prospects. But does it sometimes […]

Use Evergreen Content to Drive Online Revenue

How much of your content is related to current events? How much is timeless? The most successful content strategy includes a mixture of timely news and “evergreen” informational articles with a long shelf life. Evergreen content stays relevant over time and accumulates traffic for your site. Evergreen content can be produced once, and monetized multiple different ways. Archives of evergreen […]

Create a Winning Ad Sales Call Process!

Don’t you want to put a stop to that endless, meandering, boring sales call that results in little more than a request for a blind proposal that often goes nowhere? Some sales reps want to go with the flow on a sales call. But that lack of structure can impede your ability to be a raging sales success. What you […]

Audience Development: Transform Passive Readers into Active Customers!

How do niche publishers transform their passive audience readership into an active customer base and increase revenues exponentially at the same time? No, it’s not a trick question. Publishers used to gain readership through their high-quality content and then redirect the audience to advertisers. Now publishers are finding ways to  “own” each layer of the audience relationship. They are taking advantage of the big opportunities to develop new revenue […]

Media Ad Sales: 5 More Ways to Succeed in 2017!

Every January many people tend to make resolutions, both personal and professional. By the end of the first month, the majority of those people fail. Why do some people fail where others succeed? According to Statistic Brain, a site that compiles data from academic sources, “People who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly […]

An interview with Andy Crestodina: How to make friends, rank high and get famous online!

As a niche publisher, one of your biggest priorities is to create larger niche audiences to build your print and online revenue. So what’s the key to amazing social media, PR and SEO? We recently interviewed Andy Crestodina, co-founder of Orbit Media and one of the foremost authorities on building online audience to learn how publishers can build relationships that lead to better content and […]