Niche-worthy News: 2017 Media Trends, Tips and More!

Who’s in, who’s not, and what happens now? No, we’re not talking about the new administration, we’re talking about where magazine publishing is headed. Here’s the latest news on the niche media industry, read on:

Media trends in 2017
Facebook, Google, Niche and much in between. From MediaPost: How the media landscape will change in 2017

2017 Industry assessment
We happen to think successful niche publishers today are creating better products than ever before. From MinOnline: Make magazines great again by Samir Husni

New revenue models
“While industry consolidation might threaten the independence of some publications, there is also an unprecedented opportunity for publishers to communicate their unique perspective to underserved, targeted audiences.” (Download the whole report released last week.) From The power of focus: Building a strong niche publishing business

Digital media still in it’s awkward years
Are media companies still just cookie chasers? From DigiDay: Confessions from a digital media veteran

Mobile Mistakes–not to make
More fluid formats, better targeting and measurement needed. From AdAge: Three Costly Mobile Advertising Habits to Shake in 2017

Big publishers catching on
Why Quartz wants to be a “Big Niche” publisher. From Ad-supported digital media isn’t dying, says Quartz president

The goal is a healthy mix of revenue streams, people.  From AdExchanger: What The New York Times Knew That Digital Publishers Are Just Figuring Out



Diana LandauAbout this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.


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