Who’s in, who’s not, and what happens now? No, we’re not talking about the new administration, we’re talking about where magazine publishing is headed. Here’s the latest news on the niche media industry, read on: Media trends in 2017 Facebook, Google, Niche and much in between. From MediaPost: How Read More
The evolving market means that you, as a super salesperson, needs to be well-educated in how to best market content and create native advertising campaigns that will connect advertisers’ brands to your niche magazine audience. Not so easy! You already have the pressure Read More
With so many CRM solution providers out there and constant advances in technology, what’s the best way to determine which provider is the best fit for your media business? Here are some good guidelines to determine the right CRM tool for your Read More
How much of your content is related to current events? How much is timeless? The most successful content strategy includes a mixture of timely news and “evergreen” informational articles with a long shelf life. Evergreen content stays relevant over time and accumulates Read More
Don’t you want to put a stop to that endless, meandering, boring sales call that results in little more than a request for a blind proposal that often goes nowhere? Some sales reps want to go with the flow on a sales Read More
How do niche publishers transform their passive audience readership into an active customer base and increase revenues exponentially at the same time? No, it’s not a trick question. Publishers used to gain readership through their high-quality content and then redirect the audience to advertisers. Now publishers Read More
Every January many people tend to make resolutions, both personal and professional. By the end of the first month, the majority of those people fail. Why do some people fail where others succeed? According to Statistic Brain, a site that compiles data from academic sources, “People Read More
As a niche publisher, one of your biggest priorities is to create larger niche audiences to build your print and online revenue. So what’s the key to amazing social media, PR and SEO? We recently interviewed Andy Crestodina, co-founder of Orbit Media and one of Read More
Memories (that fade in 24 hours), Stickers, Chat 2.0, oh my! As magazine publishers, how do you determine the right social media channels to use — that will best resonate with your niche audience? With SO many new platforms out there, we Read More
As a sales coach, I see some salespeople drift aimlessly from day to day and year to year. There is no focus on a long-term plan for their life, let alone for their ad sales life. And then there are those other sales Read More
