Content Merchandising is a philosophy and methodology that is a crucial part of any sales and marketing program. A comprehensive Content Merchandising plan will attract potential buyers, reaffirm purchase or contract decisions and in general facilitate partnerships, rather than mere sales transactions Read More
When it comes to digital presence, publishers often aim at a moving target. The expectations for online offerings change rapidly. Remember? It wasn’t that long ago that many publishers slapped a PDF on their website and called it good. Now, this outdated style will Read More
I’ll admit to the title being a bit dramatic. But can we all agree that recent signs point toward a renewed preference for print in the magazine world? What makes it all the more remarkable is that we are truly immersed in a digital Read More
Let’s face it. Even ad sales rock stars can still leave money on the table. After all, we’re human beings, not machines. We need technology to see what the human eye can’t. Perhaps that’s why CRMs have become so popular.
How many of you have goals? How many of you write down your goals on a piece of paper? An old friend of mine, who happens to be a sales trainer, would open his group sessions with these questions. As you might Read More
