When many publishers were seeing decrease in revenue and engagement, see how these magazines used promotions to drive success – even during a pandemic.
Indy’s Child is a parenting magazine based out of Indianapolis, Indiana. Our magazine prides itself on being the ultimate parenting resource for families living in the greater Indianapolis area and beyond. We turned to contesting as a new opportunity to drive revenue, Read More
I often encounter advertisers who think digital advertising is less expensive than print. Then I spend some time explaining how it’s not an “either-or” mindset. A combination of print and digital works best and drives your highest ROI. I show advertisers that using both traditional Read More
I am going to suggest something crazy: Objections are actually good in the digital ad sales process. I say this because almost every sales call will have some. It’s going to happen. And those objections can teach you a lot about what your prospect Read More
Cart before the horse or horse before the cart? We are SO done with the print vs digital debate already…… Today the successful business model is based on the continual development of evergreen and fresh content that engages your audience. The focus now is on how Read More
When I say “launch a digital strategy” I mean every aspect of digital: online content, social media, e-newsletter, and even text messaging. A True Digital Transformation. Everything your publication needs to reach an ever-growing digital audience wherever they are across the web, Read More
When you build a customized ad package in multiple channels, it not only serves your advertisers, but drives serious ad sales revenue. So what’s the best way to present these proposals for closing success? We consulted Nancy O’Brien, Associate Publisher of Aviation International Read More
Ok, your sales manager has handed you a new integrated digital media package to sell and tells you to “run with it”. But your advertisers can vary so much in terms of experience, budget, even their own understanding of digital ROI. Not Read More
“…the times they are a-changin’..’” With those lyrics we realize that very little stays the same in our publishing businesses. Most of us are seeing the shift from traditional print revenue to digital dollars. As that trend continues, publishers keep adding more digital Read More
Selling digital ad renewals to your customers may be easier than you think. First, realize you’re going to use a different approach than you use with new sales. Prompt follow-up with your customers after the campaign cycle is key.
