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Category: Online Revenue

Ad Sales, Marketing, Online Revenue, Social Media

Publishers Shouldn’t Freak Out About iOS 14 Impacts on Facebook Ads

April 1, 2021October 28, 2021

I’ve had many publishers contact me about how the privacy changes in iOS 14 will impact their Facebook Ads (including Instagram). This development has made for dramatic headlines and any publisher who has logged into their Facebook Ads Manager recently has seen Read More

Audience Development, Marketing, Online Revenue, Publishing Management

Your 2021 Audience Outreach Plan!

December 13, 2020April 28, 2021ashley mulder, magazine revenue, niche publishing management, niche publishing strategy, print revenue, publishing management, revenue ideas, Super Niche, Super Niche Media Event, Super Niche Media Event Super Niche Media Event

For many, audience loyalty is bridging revenue and engagement. Ashley Mulder shares her audience outreach plan with checklists to enact each strategy.

Ad Sales, Online Revenue, Sales

10 Ways to Close 2020 Sales Strong (Part Two)

December 7, 2020ad sales, Ad sales strategy, ad sales training, COVID-19, online revenue, pandemic, Ryan Dohrn, sales, sales strategies, zoom

The wrap-up of sales tips you need to finish 2020 strong and set yourself up for maximum success in 2021.

Ad Sales, Online Revenue, Sales

10 Ways to Close 2020 Sales Strong (Part One)

November 30, 2020ad sales, Ad sales strategy, ad sales training, COVID-19, online revenue, pandemic, Ryan Dohrn, sales, sales strategies, zoom

Find out how you can do things differently and stand out among others in your field. See how you can close out 2020 with a BANG!

Ad Sales, Online Revenue, Publishing Management, Sales

[Recap] How to Beat the Competition + Increase Revenue

November 12, 2020ad sales, ad sales research, Generating Online Revenue, online revenue, sales, sales strategies

Find out how the Baxter Research Center is helping publications rise above their competition and increase their revenue.

Ad Sales, Audience Development, Online Revenue, Sales

4 Magazine Success Stories During Covid-19

October 15, 2020ad sales, ad sales revenue, digital, digital ad sales, digital advertising, promotions, revenue, sales

When many publishers were seeing decrease in revenue and engagement, see how these magazines used promotions to drive success – even during a pandemic.

Audience Development, Event Management, Online Revenue, Sales

Music + Beer Podcast Brews Engagement with Bracket

August 5, 2020audience engagement, audience engagement for niche publications, bracket, case study, contests, digital engagement, email growth, list growth, promotions

Music + beer is always good in my book. But when you combine that with contests, you’ve got a winning campaign. The Music To My Beers podcast wanted to reach their audience on a deeper level, and with March bringing bracket fever, Read More

Audience Development, Event Management, Online Revenue, Sales

Music + Beer Podcast Brews Engagement with Bracket

August 4, 2020March 26, 2021audience engagement, audience engagement for niche publications, bracket, case study, contests, digital engagement, email growth, list growth, promotions

Music + beer is always good in my book. But when you combine that with contests, you’ve got a winning campaign. The Music To My Beers podcast wanted to reach their audience on a deeper level, and with March bringing bracket fever, Read More

Audience Development, Event Management, Online Revenue, Sales

How a Magazine’s Bracket Engaged the Paper-Crafting Community

June 25, 2020March 27, 2021audience engagement, audience engagement for niche publications, case study, contests, digital engagement, email growth, list growth, promotions

When it comes to enticing a niche audience, we like to think we have all the great ideas. I mean, we’ve got the word niche in our name! But then we found this phenomenal bracket from the team at Creative Scrapbooker. Looking at a niche Read More

Audience Development, Event Management, Online Revenue, Sales

How a Magazine’s Bracket Engaged the Paper-Crafting Community

June 25, 2020audience engagement, audience engagement for niche publications, case study, contests, digital engagement, email growth, list growth, promotions

When it comes to enticing a niche audience, we like to think we have all the great ideas. I mean, we’ve got the word niche in our name! But then we found this phenomenal bracket from the team at Creative Scrapbooker. Looking Read More

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