As a successful niche publisher, developing a plan for smart growth for your media company means saying “No” to ideas that don’t fit your business model, and “Yes” to ideas that spur revenue growth and audience value. How can you choose wisely? Read More
Carl Landau, Grand Poobah of Niche Media HQ, is a seasoned veteran in the niche event world and he’s seen it all–what to do, what not to do, and how to generate more revenue. He recently sat down with Magnificent Media’s Dave Reimherr for a podcast Read More
Your sales team is making their goals each month. But how well are they actually selling? Do your sales reps really understand your brand’s audience data and market share? And wait….are they really making their goals? We checked in with Associate Publisher Nancy O’Brien Read More
Figuring out the best ways to monetize digital is a hot topic for niche publishers these days. Have you explored other product revenue opportunities out there for your online store? Don’t have one yet? E-commerce channels are super-creative revenue streams and can be one of Read More
Dedicated niche audience? Check. Print side of the business super-successful? Check. But what about digital products? What’s your strategic plan for digital for the next 2-3 years? Transitioning from a sole focus on print to expanding into the digital space can be daunting, all while stretching Read More
Growth means you need more ad sales managers. Sure it’s a good problem to have, but where do you find the good ones? Have you considered that your own sales team’s top performers could be ideal candidates?
The definition of “proactive” is “controlling a situation by causing something to happen rather than responding to it after it has happened.” Are you truly proactive when it comes to managing the profitability of your events? Do you have events in your line-up Read More
“Be agile in your approach, have a solid plan for three to five years, and make small tweaks and celebrate small successes as you go.” That’s good advice on growth from FIPP back in 2016. And now it’s 2017! We sat down with Revmade Read More
In our latest Niche Talk, Paul Reulbach, publisher at San Francisco Magazine, discusses the opportunities in 2017 for publishing events and ad sales.
Have you noticed that every time you make a purchase from a clothing store or stay at a hotel, you get a follow-up email from the company asking you about your experience? If you have, you’re not alone. These companies were probably Read More
