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Tag: magazine customer service

Audience Development

Grow Your Revenues with this One Number!

February 22, 2017Audience data, Digital Revenue Growth Strategies, Email Marketing, magazine customer service, Net Promoter Scores, NPS, Rob Ristagno, Sterling Woods Group

Have you noticed that every time you make a purchase from a clothing store or stay at a hotel, you get a follow-up email from the company asking you about your experience? If you have, you’re not alone. These companies were probably Read More

Audience Development

Have You Hugged a “Whale” Today?

September 19, 2016magazine customer service, niche magazine ad sales, niche publishing management

No, I’m not asking you to take a trip to Sea World and wrap your arms around Shamu. For us niche publishers, “Whales” are our most engaged and enthusiastic audience members. They usually only make up about 5% of our customer base, Read More

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