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February 22, 2017

Grow Your Revenues with this One Number!

Have you noticed that every time you make a purchase from a clothing store or stay at a hotel, you get a follow-up email from the company asking you about your experience? If you have, you’re not alone. These companies were probably inquiring about your interaction so they could calculate their Net Promoter Score. Net Promoter Scores are an easy […]

Rob Ristagno Audience Development 0 3 min read
September 19, 2016

Have You Hugged a “Whale” Today?

No, I’m not asking you to take a trip to Sea World and wrap your arms around Shamu. For us niche publishers, “Whales” are our most engaged and enthusiastic audience members. They usually only make up about 5% of our customer base, but they are critical to our long term success. I decided to use the term “Whale” when I […]

Rob Ristagno Audience Development 0 3 min read

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