Have you noticed that every time you make a purchase from a clothing store or stay at a hotel, you get a follow-up email from the company asking you about your experience? If you have, you’re not alone. These companies were probably Read More
No, I’m not asking you to take a trip to Sea World and wrap your arms around Shamu. For us niche publishers, “Whales” are our most engaged and enthusiastic audience members. They usually only make up about 5% of our customer base, Read More
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