[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] In my last post, I wrote about the Niche Publishing Print Renaissance. And although print is trending up, your digital edition should not be an afterthought. Niche publishers need to be focused on all Read More
Recalculating…….recalculating……..recalculating……. No, it’s not your GPS. Niche CEOs in both B2B and B2C gathered at the Niche CEO Summit in Washington DC last week to talk about how to transform their current revenue models. They discussed the latest ideas on strategy, growth and the Read More
CRM solutions have come a long way. In the mid 1990’s, CRM solutions started to become available and large, enterprise-style companies began to adopt them. But they required a lot of money and time to manage properly. Don’t go cheap on CRM software! Read More
Selling digital ad renewals to your customers may be easier than you think. First, realize you’re going to use a different approach than you use with new sales. Prompt follow-up with your customers after the campaign cycle is key.
Recently I had the honor of being elected the Chairman of the Board of Idealliance. For magazine publishers, know it or not, it is one of the most consequential professional trade organizations in the world. You may have never heard of Idealliance, Read More
News flash! The future of the niche media industry is in elevating your editorial talent. Your editors write valuable content, but they can also be revenue generators with a little encouragement. Publishers with this new mindset have been able to create new revenue streams, events, Read More
One favorite aspect of my job is helping advertisers create and improve their message to achieve their marketing goals. Whether it be targeted content, print ads or banners, I regularly review the creative with the advertiser to evaluate it against our pre-determined Read More
Logos on signs and banners: If you do the same boring event sponsorship at each of your events year after year, don’t expect better results! Instead, think about developing creative sponsorships that drive attendance, give max exposure to the sponsor, and allow you to increase Read More
The rules of attention economics in the world of digital media have changed. Your audience is now banner-blind and ad-blocked. (Think attention span of a goldfish.) What can niche media companies do to attract and retain reader attention online? Since attention spans Read More
The Oxford English Dictionary defines “relevant” as “closely connected or appropriate to what is being done or considered.” This definitely applies to the world of ad sales too. Being relevant in ad sales is NOT about learning a prospect’s favorite vacation spot from Facebook®. Read More
