Here’s a fast fact: 50% of sales time is wasted on unproductive prospecting. (The B2B Lead) Now I know you probably already have a dedicated time within your daily schedule for active prospecting. But are you as productive as you could be? Read More
Online conversion is often the largest immediate opportunity for publishers to improve their online businesses. Why? Most media websites are focused on eyeballs, because under the advertising model, publishers get paid every time someone clicks on anything. It doesn’t matter what the Read More
We’ve tried all these things in attempts to grow our digital ad sales: Hire a “digital” sales person. Create packages that bundle print and digital. Restructure sales compensation plans to motivate more digital ad sales. Shoot more videos and create more email Read More
“Hey, just checking in – did you have a chance to read my last email to you? I know you are busy right now – but here’s a copy of it just in case you have a chance to read it now.” This Read More
Questions: Why do you think Michael Jordan shot hundreds of free throws each week? Why do the top Hollywood actors have coaches? Answer: Because being the best requires practice, mentoring and coaching. Half-hearted role-playing stinks. To be the best ad salesperson in your niche, Read More
Presenting proposals can be the easiest step to accomplish in the sales process. In fact, I often include a proposal when making a sales call, which saves time for me and my client. But when the client won’t commit, it’s time to start negotiating. So what are Read More
Here’s the cold, hard truth: Your paid audience revenue opportunities are only as good as your audience data strategy! Successful audience strategy requires the fine-tuned balance of a clean, up-to-date database combined with a solid understanding of how many times you can actually “hit up” your audience with Read More
Is hosting webinars really worth it for you and your client? Can’t they be a giant pain to arrange and then hardly anyone actually signs on so the actual lead count isn’t there? And then those few people who attend are “multi-tasking” aka ignoring Read More
Maybe you’re sick of being asked about your 2018 resolutions, but note that research has proven they’re worthwhile: people who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly make resolutions. Let’s skip all Read More
When I started my career I was lousy at working a room. I could do a lunch meeting and nail it. Public speaking or a sales presentation? No problem. But I was terrible at large cocktail parties or receptions. I felt like Read More
