I recently had the opportunity to be a judge for an e-newsletter award. The panel looked for certain qualities immediately. Of course, navigability, layout and creativity were key elements. But it the entries didn’t also incorporate the 7 tips below, they were usually headed Read More
Yes, it’s true–Our human brains process video 60,000 times faster than text. As niche marketers, we know that video can improve audience engagement, attract new web traffic, improve sales leads and even drive conversions. So what’s important when creating effective video content?
Companies are using video more and more to tell their brand story. According to CMI’s research, 80% of B2B companies are using some sort of video in their content. We know videos can drive action–75% of senior execs watch work-related videos, then conduct Read More
Responsive website design that allows your editorial content and ads to scale across different screen sizes? Check. A mobile-first strategy that responds to the demands of our ever-shifting media markets? Check. But what about better engagement, more market share and sustainable growth? We interviewed Read More
We all know that in 2015, the use of mobile devices to consume our digital content is up over 125,000 percent. We might be exaggerating slightly, but you get the point. More to our point, your niche audience is consuming multiple streams of Read More
Show me the Viewability! That’s what every digital niche publisher (and every one of their advertisers) is talking about. Remember last year’s “native advertising” buzz? This year it’s all about how well your content and advertising is viewed on mobile devices. Here Read More
Ok, we know everyone’s getting on board with the impact video can make. That means you still have to keep looking for new ideas and keep it fresh! Here are five great strategies to help you get creative (and generate more revenue) this week: Read More
Have you created a sensory marketing strategy for your mobile advertising? We always talk about the reader experience–enhancing your readers’ sensory experience can take your digital advertising to a whole new level. You need to set goals first to determine what you want to accomplish with your sensory Read More
Last week we blogged about ways to up your e-newsletter game in Create an E-Newsletter that Rocks! Part 2 comes from niche publishing expert Rebecca Sterner, who spoke at our Niche Digital Conference last month. She gave our attendees tons of great ideas that Read More
Branded e-newsletters are one of the fastest growing revenue streams for niche publishers. They offer so much flexibility in terms of timing, sizes, style and content. It’s the perfect way to connect with your niche. Since you are publishers, we are going to assume you know Read More
