We now live in a world where publishers offer creative design and content services to their advertisers, and ad/marketing agencies publish custom magazines. So it makes perfect sense, then, that magazine printers are hosting publisher events. It’s about bringing together their clients in an innovative, Read More
As a successful niche publisher, developing a plan for smart growth for your media company means saying “No” to ideas that don’t fit your business model, and “Yes” to ideas that spur revenue growth and audience value. How can you choose wisely? Read More
Figuring out the best ways to monetize digital is a hot topic for niche publishers these days. Have you explored other product revenue opportunities out there for your online store? Don’t have one yet? E-commerce channels are super-creative revenue streams and can be one of Read More
Growth means you need more ad sales managers. Sure it’s a good problem to have, but where do you find the good ones? Have you considered that your own sales team’s top performers could be ideal candidates?
The definition of “proactive” is “controlling a situation by causing something to happen rather than responding to it after it has happened.” Are you truly proactive when it comes to managing the profitability of your events? Do you have events in your line-up Read More
In our latest Niche Talk, Paul Reulbach, publisher at San Francisco Magazine, discusses the opportunities in 2017 for publishing events and ad sales.
Think outside the media kit impressions and distribution stats. Give your advertisers the targeted, responsive audience they need for awesome ROI! (and repeat business for you)
What challenges lie ahead for niche publishers in 2017? Hear from Cathy Zion, Today’s Family, as she looks ahead in the Niche Talk series.
The ultimate media disruption: “Service” models and native ads have replaced the traditional advertising. So how can niche publishers compete for those ever-increasing content marketing budgets through the new channels of creative services and native advertising? We interviewed digital expert Andrew Hanelly about services publishers can offer Read More
As a niche magazine publisher, you know your audience. But is your website a subscription-driver? What are some ways to boost circulation? We interviewed Rebecca Sterner, a digital marketing expert and publishing industry veteran, about digital marketing guidelines for publishers who want to increase their Read More
