Company Culture Innovation: An Interview with CIO Don Harkey

Recruiting, hiring and managing the right sales team can be tough and time-consuming! But it doesn’t have to be. Yes, sales teams work in high pressure environments. And sometimes the competitiveness leads to backbiting. Then there’s that “lone wolf” type–intent on only commissions–exclusive of their Read More

Niche-worthy News: 2017 Media Trends, Tips and More!

Who’s in, who’s not, and what happens now? No, we’re not talking about the new administration, we’re talking about where magazine publishing is headed. Here’s the latest news on the niche media industry, read on: Media trends in 2017 Facebook, Google, Niche and much in between. From MediaPost: How Read More

Audience Development: Transform Passive Readers into Active Customers!

How do niche publishers transform their passive audience readership into an active customer base and increase revenues exponentially at the same time? No, it’s not a trick question. Publishers used to gain readership through their high-quality content and then redirect the audience to advertisers. Now publishers Read More

An interview with Andy Crestodina: How to make friends, rank high and get famous online!

As a niche publisher, one of your biggest priorities is to create larger niche audiences to build your print and online revenue. So what’s the key to amazing social media, PR and SEO? We recently interviewed Andy Crestodina, co-founder of Orbit Media and one of Read More

Niche Publishing: Generate Revenue with Videos

Sound, lighting, editing, oh my! Now more than ever, you can create video content in a cost-effective and compelling way. Here’s the facts: Online video audiences are on the rise and are expected to at least double to 1.5 billion people. Video content Read More

Power Move: Partner with Advertisers for Videos!

Bright idea: Partner with your advertisers to produce promotional, informative videos…that lead to conversions. Yeah, you know all about that. It’s not always the easiest alternative for a small-to-medium publisher with a tight budget. But have you tried it yet? Of course you want Read More