Video can improve audience engagement, attract new web traffic and drive sales leads and conversions for your advertisers. So is video a big part of your ad program? And are you confident in selling it to your advertisers?
Here are 7 savvy ways for you to help your advertisers maximize video with your magazine:
Include video interviews for advertisers as part of a integrated ad package, and as an up-sell, make it available on your site, their site, and on DVD for offline mailing.
Create a “daily video tip” to drive sales. Advertisers like the exposure, and they are also your best experts. Have them pay to be the expert in a section on your site and record their answers to submitted questions.
Use Tweets as a part of the video package. “When you buy from us we can Tweet a link to your videos and your website to our audience.” This is a HUGE benefit – don’t give it away for free!
Use custom Facebook tabs to offer new video product launches for your advertisers. Tabs can be simple HTML creations with embedded videos. Keep the run short: 7-10 days.
So become a video expert and watch your sales increase. Do you have some cool ways you are selling video to your advertisers? Share with us!
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out theall new Super Nichein Charlotte, March 27-29, 2017!