If email is used in the right way it can truly help the sales professional win and grow business. Before we get into the best sales subject lines for email success, remember this about email: Email does not replace the phone. Sales Read More
GDPR, the EU’s General Data Protection Regulation, came into force on May 25th of this year. Updating an earlier directive, its purpose is to enforce protection for all who reside in the EU/EEA from unwanted use of their data and/or breaches of Read More
Are you gazing out the window at the fall colors, (or thinking about your favorite football team) instead of paying attention to all your unanswered emails? What about all the follow-ups? If you want to have stellar ad sales in 2019, think Read More
Even if you “own” your niche market, there is (or likely will be) competition. And though the other guys can push your content and team to be the best, it can also be a big thorn in your side when budgets are tight Read More
People often behave differently than they say they will. Survey question: Would you buy this (product)? Customer answer: Yes. Actual behavior when product comes out: Didn’t buy it. Sometimes people have an idealized vision of who they are or what they want. Read More
I often speak about how to magically transform your content and audience into digital membership revenue. At the end of the talks, the most frequent question I get is “what is the difference between a paywall (or subscription) and a membership? So what’s Read More
Niche events are a hot revenue stream and everyone’s doing it. But how do you ensure you stand out from the other events in your market? Does your niche event have a WOW Factor? Does it have that special something that makes Read More
So you’re considering selling your media business. Or maybe buying new media properties. Is it a sure thing that it will be a long, bumpy ride? Are there ways to prepare yourself and your company now that can make a difference? We Read More
