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Month: September 2018

Ad Sales

8 Email Subject Lines To Get An Open-Read-Reply

September 27, 2018ad sales, ad sales management, ad sales meetings, ad sales prospecting, magazine ad sales email strategies, Niche Faculty, Ryan Dohrn

If email is used in the right way it can truly help the sales professional win and grow business. Before we get into the best sales subject lines for email success, remember this about email: Email does not replace the phone. Sales Read More

Publishing Management

GDPR Compliance: Does it Matter?

September 25, 2018Audience data, data compliance, GDPR, niche publishing management, online data, online data collection, publishing management

GDPR, the EU’s General Data Protection Regulation, came into force on May 25th of this year. Updating an earlier directive, its purpose is to enforce protection for all who reside in the EU/EEA from unwanted use of their data and/or breaches of Read More

Ad Sales

How to Have a Perfect (Ad Sales) Season

September 20, 2018ad sales, ad sales management, ad sales organization, ad sales strategies, ad sales training, nancy o'brien, Niche Faculty

Are you gazing out the window at the fall colors, (or thinking about your favorite football team) instead of paying attention to all your unanswered emails? What about all the follow-ups? If you want to have stellar ad sales in 2019, think Read More

Publishing Management

How to Hammer Your Competition

September 18, 2018Kevin Evans, magazine competition, market share, niche publishing management, niche publishing strategy, publishing management

Even if you “own” your niche market, there is (or likely will be) competition. And though the other guys can push your content and team to be the best, it can also be a big thorn in your side when budgets are tight Read More

Audience Development

Reset the Customer Relationship

September 13, 2018audience development, Audience marketing, audience strategy, digital reader revenue, Niche Magazine audience revenue, reader engagement

People often behave differently than they say they will. Survey question: Would you buy this (product)? Customer answer: Yes. Actual behavior when product comes out: Didn’t buy it. Sometimes people have an idealized vision of who they are or what they want. Read More

Online Revenue

Paywalls, Subscriptions and Memberships Success Plan

September 11, 2018digital reader revenue, Digital Subscriptions, Generating Online Revenue, memberships, online revenue, paywall revenue, Rob Ristagno

I often speak about how to magically transform your content and audience into digital membership revenue. At the end of the talks, the most frequent question I get is “what is the difference between a paywall (or subscription) and a membership? So what’s Read More

Event Management

How to Make Your Event Stand Out

September 6, 2018event growth strategies, event launches, event management, Event Marketing for Niche Events, event trends, Phil Mershon, Super Niche Media Event

Niche events are a hot revenue stream and everyone’s doing it. But how do you ensure you stand out from the other events in your market? Does your niche event have a WOW Factor? Does it have that special something that makes Read More

Publishing Management

M&A: Let’s Make a Deal!

September 4, 2018buying a media company, media mergers and acquisitions, Niche CEO Summit, niche publishing management, publishing management, selling your media company

So you’re considering selling your media business. Or maybe buying new media properties. Is it a sure thing that it will be a long, bumpy ride? Are there ways to prepare yourself and your company now that can make a difference? We Read More

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