If email is used in the right way it can truly help the sales professional win and grow business.
Before we get into the best sales subject lines for email success, remember this about email:
- Email does not replace the phone.
- Sales superstars know how to balance phone, email and face time.
- Email can lack tone and emotion.
Email subject lines that give me results within 30 days or less:
- Subject line: (Name of a mutual connection) recommended I get in touch.
There is clearly no better way to connect with a new sales prospect than through a referral. Don’t you agree?
- Subject line: I was just wondering…
This sales subject line is often used as a follow-up or can also be used as a way to offer a meeting invitation.
- Subject line: May 29th?
I often use this subject line to request a meeting date or to offer a follow-up date for a meeting.
- Subject line: 3 reasons…
In the body of the email, let your prospect know that you understand their company’s goals, support needs and budget.
- Subject line: Did something happen?
“You sounded very positive about setting up a follow-up call. I am not a high-pressure type of guy. I truly want to help you with ________. ”
- Subject line: New idea for you.
Use this subject line right out of the gate when trying to set a meeting with a new prospect. Share a new revenue idea or a thought that will give your prospect a slight competitive advantage.
- Subject line: Wrong person?
“Any chance you could point me in the right direction of the person who handles _________ ?” Often used as a last ditch effort, this allows the client to provide you information that you can use to move them off your prospect list.
- Subject line: 20 Minutes?
Body of email: “Hi Nicole. I saw on your web site that you just launched the A350 Model. I have an idea to help you promote that to our client list of 36,000. 20 minutes is all I need to share with you an idea. I promise to not waste your time and keep you on the phone for 45 minutes. “
Try these 8 email subject lines with your clients and let me know how they worked for you. Remember, if sales were easy, everyone would be doing it.
About Ryan: Ryan Dohrn is an award-winning ad sales training coach, a nationally recognized internet sales consultant and in international motivational speaker. He is the author of the best-selling ad sales book, Selling Backwards. Ryan is the President and founder of Brain Swell Media and 360 Ad Sales Training, a boutique ad sales training and sales coaching firm with a detailed focus on ad sales training, internet consulting and media revenue generation. Ryan is also the Publisher of Sales Training World.
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