Sometimes you get so caught up in the daily grind that you forget to look up. Or look out. When was the last time you had an opportunity to network and learn about what other publishers are doing? If “I have no time, there’s too much Read More
The digital space changes so fast! It’s hard to keep up with so many new tools, distribution platforms, software. So while you’re trying to decide what fits your audience and online revenue budgets, we try to keep up on the latest digital news for niche publishers. Here’s what’s new: a recent study Read More
Hi Niche Whiz Kids! Eric Shanfelt is a super busy guy. First, he’s the Founder of eMedia Strategist, a consulting firm that has helped dozens of consumer and B2B media companies grow their digital businesses. And over the past 20 years, Eric has served Read More
Crafting your company’s digital and online traffic strategies, beyond the standard website or digital edition, is increasingly complex. There is a huge range of critical decisions to make with content, marketing, even ad sales. How can you tie it all together? With technology changing so Read More
Summer is a great time to catch up on media revenue strategy and tactics, so we polled our niche publishers on successful ideas that boost digital revenues. Who doesn’t want that?? Here’s the secret sauce: It’s all about seizing new opportunities. Why? Because Read More
Sometimes hardworking niche peeps (that’s you!) get stuck. They’re all set with their digital initiatives and revenue plan for the coming year and just want to get it done. But what digital platforms, tools and ideas are they (and you!) missing? The digital Read More
Marketing might help push revenue, but it doesn’t usually directly create it. Most companies see marketing’s job as maximizing messages and list reach, and then describing the value of products and services available. Epic fail!
Recalculating…….recalculating……..recalculating……. No, it’s not your GPS. Niche CEOs in both B2B and B2C gathered at the Niche CEO Summit in Washington DC last week to talk about how to transform their current revenue models. They discussed the latest ideas on strategy, growth and the Read More
The rules of attention economics in the world of digital media have changed. Your audience is now banner-blind and ad-blocked. (Think attention span of a goldfish.) What can niche media companies do to attract and retain reader attention online? Since attention spans Read More
Are you still thinking podcasts are only for a younger demographic? Think again. Check out these stats from Quora.com: The future belongs to podcasts, with an estimated $534 million in ad spend by 2020! Listener share is growing too, with a jump Read More
