At the Niche CEO Summit a few months ago, niche publishers gathered from all over the country to share best practices and new creative strategies. One hot topic at the roundtables was B2B digital strategies for small niche publishers. We talked about Read More
The most fun you can have in digital advertising today is competitive conquesting. Your advertising clients will eat it up. And you sales team will be knocking out the signed insertion orders. “How?”, you ask. Programmatic display advertising. That’s how. Programmatic marketing is Read More
I often speak about how to magically transform your content and audience into digital membership revenue. At the end of the talks, the most frequent question I get is “what is the difference between a paywall (or subscription) and a membership? So what’s Read More
So you’ve mostly been a print publisher up until now. Maybe you’ve added a couple new revenue streams like a special edition book and a sponsored event or two. You know it’s time to really put some focus on digital ad sales. Read More
Publishers are starting to realize the unharnessed value of an engaged email database and how it can increase digital revenues. An opt-in email newsletter list can be one of your most valuable assets—because then you own the relationship with that reader. 8 Read More
Are you ready to grow your digital revenues? We all know we need to launch new digital products to diversify our online income sources in these challenging times. The problem is the deck is stacked against us! In fact, we’ve found five Read More
We’ve tried all these things in attempts to grow our digital ad sales: Hire a “digital” sales person. Create packages that bundle print and digital. Restructure sales compensation plans to motivate more digital ad sales. Shoot more videos and create more email Read More
When I say “launch a digital strategy” I mean every aspect of digital: online content, social media, e-newsletter, and even text messaging. A True Digital Transformation. Everything your publication needs to reach an ever-growing digital audience wherever they are across the web, Read More
Everyone wants to learn more about new ways to drive online revenue. So we recently brought together the best digital media minds and 150 niche publishers for the Niche Digital Summit in Chicago. The event was jam-packed with hands-on strategy, tactics and insights to help media Read More
We all know the story of David versus Goliath. David, a lowly shepherd boy without any armor, battles the mighty gargantuan warrior, Goliath. It’s the classic underdog story. David wins by being nimble, staying out of striking distance of Goliath’s sword, and Read More
