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Whether you find yourself now working from your kitchen, dealing with a long-extended school break for your kiddos, or just bummed about missing your favorite sports or concerts, COVID-19 is affecting everyone. There are many ways to keep your magazine relevant and Read More
The annual Iditarod Trail Sled Dog Race is one of the biggest events in Alaska. For The Anchorage Daily News – a 28,000 circulation paper out of Anchorage, Alaska – their readers are passionate about following the news and updates of the Read More
You want your emails to get great results. All email strategists know the importance of testing their emails, but the overwhelming majority of tests are focused on subject lines. And while subject lines are a worthwhile test subject, you’re often ignoring a Read More
Email newsletters are one of the best tools you have at your disposal, but many publications just don’t recognize their potential. Newsletters are one of the top ways to keep your audience engaged with your brand. They drive attention to your website, Read More
Are you looking to find more success with your emails? Whether you’ve got an established email program or just dreaming of email nirvana, here are four tips to help your email efforts. 1. Get Permission There are a lot of ways Read More
I recently had the opportunity to be a judge for “Best E-newsletter.” Our panel looked for certain qualities immediately. Navigability, layout and creativity were a given. And if the entries didn’t also incorporate the key elements below, they were rejected. Harsh, but hey, your newsletter has Read More
Let’s face it, as sales people, we love a full arsenal of products to sell. And, to be honest, it’s our job to help potential advertisers determine what’s the right mix. That being said, I implore you – don’t ever leave email Read More
Is your website doing enough to convert your visitors into leads, customers…and revenue? Are you answering audience questions and responding quickly to your market’s need for information? Is your information the BEST? We asked Andy Crestodina (Co-Founder & Strategic Director, Orbit Media) why the right Read More
An opt-in email newsletter list is one of a publishers’ most valuable assets. Why? Because they own the relationship with that reader. Publishers are starting to realize the unharnessed value of an engaged email database. So how do you grow your subscriber database? Read More
