News flash! The future of the niche media industry is in elevating your editorial talent. Your editors write valuable content, but they can also be revenue generators with a little encouragement. Publishers with this new mindset have been able to create new revenue streams, events, Read More
Within this blog our constant mantra is The Power of Niche. It’s no surprise that the broader magazine publishing industry has taken notice of this fact and the steady revenue of niche brands. This also means mergers and acquisitions are on the rise, and that M&A is Read More
Online access, e-commerce, Google, Facebook, Pinterest, oh my! Advances in the digital space have profoundly changed B2C media forever. Readers can now instantly search, receive content, and talk with advertisers directly online – how does your brand’s expertise fit in? Dealing with Read More
When you run a smallish media business, it’s often hard to see beyond the multiple day-to-day challenges, staffing issues, tons of meetings, emails and phone calls. Let’s not forget those looming publication deadlines either. Yet you can’t just live on hope. All publishers, large or Read More
Even if you aren’t thinking about selling your media business right this minute, it’s usually an important future consideration. Or maybe you’re thinking about selling just a part of your portfolio. You can never start preparing too soon! We checked in with some of our top Read More
I’ll admit to the title being a bit dramatic. But can we all agree that recent signs point toward a renewed preference for print in the magazine world? What makes it all the more remarkable is that we are truly immersed in a digital Read More
When I was a publisher, I attended a ton of industry meetings – each with great ideas and insights to feed back into my publishing operation. And unfortunately, there’s a pernicious and paralyzing post-conference phenomenon that I’ve observed in myself and others throughout Read More
How many of you have goals? How many of you write down your goals on a piece of paper? An old friend of mine, who happens to be a sales trainer, would open his group sessions with these questions. As you might Read More
I’ve recently attended several area workforce development workshops and conferences where employers are trying to figure out how to get more qualified people to fill their growth needs. The most common solutions include “soft skills training” and workforce education to improve Read More
Ok, we’ve made it through Valentine’s Day, President’s Day, St. Patrick’s Day, Spring Equinox and the Ides of March. Now let’s pause for today’s best idea ever for a proposed-holiday: National Niche Media Day! In the meantime, here are your headlines on what’s new in Read More
