As a publisher, your niche audience data is a potential gold mine. But how much can you slice the audience pie? The last thing you want to do is dilute names, response, and revenue. What are the best ways to keep your most valuable asset – your list – Read More
Creating a customer journey is more important than ever to ensure repeat revenue and audience growth! You have an amazing niche magazine and a devoted audience……. just waiting to interact, explore and BUY from you. But how do you turn an average customer to brand evangelist? Read More
Time for a reset. What if you started evaluating customers on exactly how much engagement and money they’re willing to give you? Then you’d scale your efforts accordingly. So let’s change the rules.
Nearly all digital publishers would agree: one of the key points of creating content online is to educate your audience and solve a reader’s problem. That’s why so much content monetization strategy starts with the question, “What problem are you solving for your audience?” Solving Read More
An opt-in email newsletter list is one of a publishers’ most valuable assets. Why? Because they own the relationship with that reader. Publishers are starting to realize the unharnessed value of an engaged email database. So how do you grow your subscriber database? Read More
When it comes to digital presence, publishers often aim at a moving target. The expectations for online offerings change rapidly. Remember? It wasn’t that long ago that many publishers slapped a PDF on their website and called it good. Now, this outdated style will Read More
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Publishers tell us they want practical, revenue-generating ideas to drive their niche media business forward. We’re here for you! Think about your online presence and what it can do for you. Your website is the center of your publishing universe. It’s where Read More
Have you noticed that every time you make a purchase from a clothing store or stay at a hotel, you get a follow-up email from the company asking you about your experience? If you have, you’re not alone. These companies were probably Read More
As a niche magazine publisher, you know your audience. But is your website a subscription-driver? What are some ways to boost circulation? We interviewed Rebecca Sterner, a digital marketing expert and publishing industry veteran, about digital marketing guidelines for publishers who want to increase their Read More
