Looking for a way to pump up sales this summer? Team Call Zones might be the answer. A client shared with me recently that their advertising sales reps lacked focus – they were dazed and confused. I immediately asked about daily call Read More
The days are longer—and it seems like they get longer every dragging minute. And it’s hot, hot, hot. For many of us, mid-summer hits and then we are suddenly in a complete state of inertia with absolutely no focus beyond whether our Read More
Strategic planning is critical to sales revenue success in the niche media world. Do you have plans in place yet for your strategy meeting this fall to plan for 2014? Yogi Bera said it best, “If you don’t know where you are Read More
I was a December graduate from college. This meant that I had a much smaller graduation ceremony than the rest of my classmates. So small in fact that our class president called us each up to the stage, by name, to get Read More
To stay abreast of the latest in ad sales training, I often listen in on other sales coaches to learn and observe. It seems to me that there sometimes seems to be a lack of common sense in what is being taught Read More
Many niche magazines publish one editorial-focused newsletter, but there are other newsletter opportunities out there. Brainstorm how you can niche your niche even further for your readers. These super-niched out newsletters can create new revenue streams with additional advertising dollars. Experiment to Read More
Not getting the e-newsletter subscribers you want? Do you feel like the whole thing needs a re-vamp but you don’t have a lot of time, energy or resources? Don’t fret. Don’t sweat. Here are 10 easy tips to make your e-newsletter better: Read More
So how can you get your prospects to respond to YOUR email when they are scanning through hundreds in their inbox every day? Sometimes the most basic themes resonate most with busy customers. Plus, you have to be creative and original in Read More
How do you determine which new media your magazine should jump into? Very often media companies venture into the vast unknown of the media frontier because they feel they have to or they will be seen as an Old Dog. (Shudder.) Or as Read More
So your niche magazine isn’t seeing success in the world of digital advertising. What’s a publisher to do? Give up and be resigned to mediocre web ad sales revenue? NO! You can turn your digital ad sales around with the right sales Read More
