Not getting the e-newsletter subscribers you want? Do you feel like the whole thing needs a re-vamp but you don’t have a lot of time, energy or resources?
Don’t fret. Don’t sweat. Here are 10 easy tips to make your e-newsletter better:
1. Create PDF sample files of your e-newsletters rather than forwarding a sample, ensuring the graphics look right.
2. Test and re-test all your e-Newsletters on all mobile devices.
3. Develop a list of partners that may pay to gain exposure to that e-list. Then create a plan to email them often with opportunities.
4. Summarize! Use bullet-point lists with small, limited pictures to make your e-newsletter more read-able and to increase user interaction.
5. Worry more about the content than the design. Content almost always trumps design.
6. Try a daily send for one week to really push an issue or promotion. Measure what worked, what didn’t.
7. Use your stats. Examine your e-newsletter’s send vs. open results based on day and time of day. Do a little background research to drive interaction and conversions.
8. Place links to video in your e-newsletter. Do not make the video an embedded feature. Instead use a graphical link to YouTube or Vimeo.
9. Schedule your e-newsletters based on topic sets like legal, new products, marketing ideas, etc. Then find partners looking to target that audience too.
10. Your e-List is Marketing Gold. Protect against sponsors that are not a good fit for your readers—no matter the price.
P.S. If you really want to pump up the life in your e-newsletter, learn and get inspired from leading experts and network with other niche publishing types like yourself, you might want think about attending the Niche Digital Conference this fall in Nashville. You’ll learn tons and it’s gonna be fun.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!
Image from freedigitalphotos.net