Many niche magazines publish one editorial-focused newsletter, but there are other newsletter opportunities out there. Brainstorm how you can niche your niche even further for your readers. These super-niched out newsletters can create new revenue streams with additional advertising dollars. Experiment to find the right line-up of e-newsletter products that work for you.
Try these to get started:
Create product-specific newsletters: Build a product-specific newsletter that reaches out to your niche. For example: An e-newsletter all about saddles for an equestrian magazine, or all about boats for a fishing magazine. Get very specific. In the B2B space, focus on industry specific topics like legal, technology or professional services.
Create a monthly topic-specific newsletter: Partner with your advertisers for quality content. Example: Each month a B2B publication I work with has a legal update and technology update. Each update contains a paragraph of information specific to their readers and prepared by an advertiser who is also an industry expert. It helps to give them a set template with guidelines to ensure the topics are relevant to your niche.
Include video in your newsletters: Flip the long, text heavy script and instead record some videos and include links with informative descriptions in your newsletters. Keep these short and simple. Publishers can include advertiser-expert interviews, product demonstrations (Remember the huge quirky success of Blendtec’s Will it Blend?) or answer your readers’ questions in an interactive Q&A.
Think beyond just ONE newsletter and see how far you can go. Plus you’ll be able to give your advertisers more options too.
About this blogger: Ryan Dohrn is an award wining ad sales training coach, a nationally recognized internet sales consultant, international business speaker and is the President and founder of 360 Ad Sales Training, a boutique internet revenue consulting firm with a detailed focus on ad sales training, internet consulting and media revenue generation. Ryan travels the globe teaching media sales training classes and offers detailed coaching help to business owners and media companies looking to make money online.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!
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