Responsive website design that allows your editorial content and ads to scale across different screen sizes? Check. A mobile-first strategy that responds to the demands of our ever-shifting media markets? Check. But what about better engagement, more market share and sustainable growth? We interviewed Read More
We all know that in 2015, the use of mobile devices to consume our digital content is up over 125,000 percent. We might be exaggerating slightly, but you get the point. More to our point, your niche audience is consuming multiple streams of Read More
Most sales people talk 90% of the sales call. Stop talking and start asking great questions! Like a game of chess between 2-players, each of your questions should develop to your next move. Each progressive answer from your advertiser will then help Read More
Show me the Viewability! That’s what every digital niche publisher (and every one of their advertisers) is talking about. Remember last year’s “native advertising” buzz? This year it’s all about how well your content and advertising is viewed on mobile devices. Here Read More
Ok, we know everyone’s getting on board with the impact video can make. That means you still have to keep looking for new ideas and keep it fresh! Here are five great strategies to help you get creative (and generate more revenue) this week: Read More
Not long ago a large bottle of schmooze and a phone meant media sales success. Times have changed! To achieve rockstar media sales status you’ve got reinvent yourself. We asked Sales expert Chris Ware to share some of the tools, tricks and technology you need to Read More
Have you created a sensory marketing strategy for your mobile advertising? We always talk about the reader experience–enhancing your readers’ sensory experience can take your digital advertising to a whole new level. You need to set goals first to determine what you want to accomplish with your sensory Read More
Last week we blogged about ways to up your e-newsletter game in Create an E-Newsletter that Rocks! Part 2 comes from niche publishing expert Rebecca Sterner, who spoke at our Niche Digital Conference last month. She gave our attendees tons of great ideas that Read More
Branded e-newsletters are one of the fastest growing revenue streams for niche publishers. They offer so much flexibility in terms of timing, sizes, style and content. It’s the perfect way to connect with your niche. Since you are publishers, we are going to assume you know Read More
Ok, so you understand video is an important way to connect to your readers. You have even compiled a “library” of some really great videos with amazing content. So how the heck do you maximize your video content’s sharability and engagement factor so Read More
