Don’t you want to put a stop to that endless, meandering, boring sales call that results in little more than a request for a blind proposal that often goes nowhere? Some sales reps want to go with the flow on a sales Read More
How do niche publishers transform their passive audience readership into an active customer base and increase revenues exponentially at the same time? No, it’s not a trick question. Publishers used to gain readership through their high-quality content and then redirect the audience to advertisers. Now publishers Read More
Every January many people tend to make resolutions, both personal and professional. By the end of the first month, the majority of those people fail. Why do some people fail where others succeed? According to Statistic Brain, a site that compiles data from academic sources, “People Read More
As a niche publisher, one of your biggest priorities is to create larger niche audiences to build your print and online revenue. So what’s the key to amazing social media, PR and SEO? We recently interviewed Andy Crestodina, co-founder of Orbit Media and one of Read More
Memories (that fade in 24 hours), Stickers, Chat 2.0, oh my! As magazine publishers, how do you determine the right social media channels to use — that will best resonate with your niche audience? With SO many new platforms out there, we Read More
As a sales coach, I see some salespeople drift aimlessly from day to day and year to year. There is no focus on a long-term plan for their life, let alone for their ad sales life. And then there are those other sales Read More
3 Lessons from our Early Start on the New Year New Year’s came early for Niche Media this year. Yep… back in July we started digging in… taking a clear-eyed look at ways to build our business strategy to better support our Read More
Last week I shared with you what top media sales pros should be doing this time of year. You know, when everyone (including clients) are distracted with year-end deadlines, holidays, vacations, etc. Year-End Tips for Ad Sales Pros! Part 1 Here are Read More
A recent study in a manufacturing setting highlighted the power of recognizing employees for their efforts. The study utilized 4 different groups all performing the same tasks and experimented with different forms of rewards / recognition if the group exceeded their production Read More
Before you wind down for the holidays, make sure you answer these questions so you can hit the ground running in 2017. What is your “breakthrough experiment” for 2017? If you aren’t innovating with new products, you’re dying. 88% of Fortune 500 Read More
