Year-End Tips for Ad Sales Pros! Part 2

Super sales pros know this is the best time to get prepared for 2017.

Last week I shared with you what top media sales pros should be doing this time of year. You know, when everyone (including clients) are distracted with year-end deadlines, holidays, vacations, etc.

Year-End Tips for Ad Sales Pros! Part 1 

Here are 5 MORE of my key points for ad salespeople to consider this time of year:

1. Dig deep on your personal professional development.

Use some of your down time to read a good sales book or a great personal development book. There are lists of great books online everywhere. From 27 books these successful executives say inspired them the most

Or watch inspiring videos online about ad sales or management. In general, boost your personal growth plan.  And perhaps you need to hire a ad sales coach or enroll in a ad sales training program. (Blatant promotional plug, lol.)

2.  Run reports to identify clients that you may be overlooking.

Within any quality CRM you should be able to run a report that shows who dropped off your radar this past year. I am amazed at the number of clients that I miss each year. I often pull this report each quarter to stay on top of things as well.

3.  Prepare year-end client impact reports.

Each year you help your clients accomplish something. Identify what that is and put it into a vibrant report. Manage up! Now you have proof of performance for management.

4.  Plan out your 2017 wish list.

Who will be on your “Top 10” client list for next year? Create this list. Research the clients on this list. Place their names on a white board that you can see everyday. Develop an ad sales marketing plan for each client on this list–today, not in January.

5. Look for ways to inspire others around you.

Most people look for others to inspire them. How about you looking for ways to inspire others? From offering to help create a colleague’s 2017 client wish list to taking the time to help a fellow ad sales pro clean up their CRM to taking someone out for a special lunch, look for ways to inspire others around you.

You will find the end of the year offers a little extra time to get your sales house in order and it gives you a chance prepare in advance(!) for the new year. Remember, if being in sales was easy, everyone would be doing it. Happy holidays!

P.S. You can hear my full podcast here



More about Ryan: Ryan Dohrn is an award winning sales coach, author and sales trainer. Ryan is the President and founder of Brain Swell Media, a boutique 360 ad sales training company and Publisher of Sales Training World, offering a detailed focus on sales training and coaching for media and technology companies.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Check out the all new Super Niche Media Event, March 27-29, 2017!

– Web:
– Blog: Niche Media HQ
– Twitter: @NicheMediaH
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media HQ & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

Image from